If you’re a fan of Hipstamatic, you know that the bonus camera and film packs are available for purchase within the app, but the latest Gangster Squad lens, film and camera case are a FREEPak available for download within the app now.
Warner Brothers partnered with Hipstamatic to promote their upcoming film Gangster Squad. Below is the official press release.
Warner Bros. Pictures and Hipstamatic announce the Gangster Squad FreePak: a Hipstamatic lens, film and virtual camera case inspired by Gangster Squad, the forthcoming movie set in the 1940s, starring Josh Brolin, Ryan Gosling, and Sean Penn as notorious mobster Mickey Cohen, with Nick Nolte and Emma Stone. The movie’s director, Ruben Fleischer, collaborated with Hipstamatic to develop the Gangster Squad FreePak—from the lens effect to the photo border to the camera case design, each element is a reminiscent nod to the film and the era.
“It’s been great working with the Warner Bros. Pictures team and director Ruben Fleischer, all of whom understand that photos are the new digital currency of our time,” said Lucas Buick, CEO and co-founder, Hipstamatic. “This latest collaboration gives us the opportunity to continue helping our partners pioneer a new era in brand marketing, while simultaneously adding value to our Hipstamatic community and inspiring them to take more photos.”
Gangster Squad FreePak Details
Beginning today, Hipstamatic users can download the Gangster Squad FreePak for free, from directly within the app, which includes:
GSQUAD Lens: produces vibrant tones with an antique feel.
GS-0 Film: this carefully cropped circular film on warm paper adds a unique emphasis to prints.
Gangster Deco Camera Case: virtual stainless steel case with art deco leather grip.
After a photo is snapped, it's auto-tagged with the virtual "equipment" used—#GSQUAD lens and #GS-0 film—and users can share them directly to Facebook, Instagram, Twitter, Tumblr and Flickr, all without ever having to leave the Hipstamatic app.
Gangster Squad and Hipstamatic Photo Contest
Warner Bros. Pictures and Hipstamatic will host a photo contest to drive excitement for the Gangster Squad FreePak and movie. Beginning today and running for six weeks, Hipstamatic users can download the FreePak, snap photos, and enter a contest from directly within the Hipstamatic app. Photo submissions will be judged by director Ruben Fleischer, and one winner will receive a Canon D Mark III.